Cbp Spain becomes Kereis Iberia

With a history of over 30 years in the French market and more than 15-year track record in the Iberian region, the Spanish subsidiary (previously Cbp España) and the Portuguese branch have now adopted the name Kereis Iberia.

This change goes beyond a mere rebranding, representing a global strategic shift centered around the concepts of confidence and protection. The new visual identity, revamped logo, and brand philosophy embody a commitment to excellence, audacity, agility, and proximity, as well as principles of environmental, social, and corporate governance (ESG and CSR).

Paz Andrada-Vanderwilde, CEO of Kereis Iberia, emphasizes that the transformation also encompasses protection and reliable solutions for partners, tailored to current needs and challenges. The brand transition will be implemented progressively, and Kereis Iberia will continue to collaborate with insurance industry partners in marketing a diverse range of insurance products.

Presenting itself as a comprehensive service platform in the insurance sector, the company is led by a management team featuring Paz Andrada-Vanderwilde as CEO, Mikel Landa Ruiz de Arcaute as Director of Commercial & Marketing and Susanna Corral Montilla as Director of Operations & IT.

Through its various entities, the Kereis group now brings together all the expertise in personal insurance and combines the best of human support and digital technology to open up the insurance of tomorrow.